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Everything is copy. Your landing page is copy, your emails are copy, your meta titles and descriptions for SEO are copy, even your blog post are copy. Do they motivate your user base to take action? The average website has a 0.2% conversion rate. That means you need 500 visitors to make 1 sale. With our proven step-by-step copywriting and landing page optimization process we have taken clients from a 0.001031% conversion rate to 2% conversion rate in 180 days. That is 8 extra sales for the same traffic. Would you like to increase your business by 800%? Would you like to decrease your advertising cost by 90%? Your copy and landing page structure are the single most important component of your online success.
Worry Free Contracts
Month-to-month contracts. You can leave any time. You are paying for results and if a company doesn’t deliver, why should you be forced to continue to pay? We offer several copy packages depending on the desired outcome.
Copywriting and Brand Story
Are you the hero of your marketing message, or are your customers the hero with you the guide? Most online businesses focus on “feature” based copy. This is the lowest converting copy. Smart marketers will focus on “benefits” focused copy. This much better, but still not the highest converting copy. We focus on crafting an emotional brand story that places your customer as the hero and helps them envision an emotional outcome that solves their problem. Remember, no one wants to buy a drill. They want to buy a hole… and if you can help them emotionally feel how easy it is to get the hole they want, they buy faster and stay more engaged as customers.
Understand Your Prospects
The most often skipped step in ALL of sales copy. What are your prospects fears, frustrations, wants and aspirations? Do you know what they are searching? Do you know what pisses them off? Or makes them feel safe and protected? What is a “dream come true” scenario for them and your product? Our 10 Step Market Diagnosis and Profiling will answer these questions for you.
A little discussed fact is how much copy impacts your Springfield SEO. Once you make the first page of search results, having titles and descriptions that increase CTR (click-through-rate) and copy that draws your reader in will increase your SEO position. This has been tested and proven!
We Do It Ourselves
I primarily write the sales copy. To do this, I have to understand your Brand, your customer base, your prospects, your sales funnel and then craft a message to align all of these components. Keep in mind, perfect grammar is not the goal, engaging the customer to take action is. The highest converting sales page I have ever written was not grammatically correct. It does convert 54,000% better than what we started with.
Return On Investment (ROI)
Make your hard earned dollars work for you years to come. Our copywriting is action based. It’s affordable enough so you can make an ROI with just a couple sales a month and powerful enough to stand the test of time.
We Are Your Team
You’ll have our cell phone numbers and personal emails with a complete open door policy. We are here to help you so whether you have a question, a problem to resolve or in need of an update, we would be happy to hear from you. We are not a faceless organization. You’ll get to know us.
Not only are we online marketing gurus (humbly of course) but we also belong to several mastermind groups that include the world’s best online marketers. We discuss strategies, tactics, what is working and what to move away from. We always stay on top of our industry and you benefit from that knowledge.
Conversion rate is easily trackable. You will know within 1000 visitors if we are moving in the right direction. And we constantly A/B test our copy, headlines and calls to action. We discuss monthly reports with updates and noteworthy news, to make clients aware of any changes in the industry and advising recommendations to help secure their business online
Everything you do online is Copy. Everything businesses do online to make money is copy. SEO is copy, sales messaging is copy, PPC ads are copy, display is copy, FaceBook ads are copy, Videos are copy. It impacts the click-through-rate of your SEO, how many of your emails are opened, how long a visitor stays on your website, and yes, even if they trust your Brand.
Having the right copy will not only increase your sales or client acquisition, it will increase your traffic and help you become a Premium brand. Most of the best brands online did not start by paying to advertise their brand… they focused their copy and marketing message to the point their results and message so resounded with their audience, they became the market leader by default.
Copy is how you get more Springfield, Massachusetts traffic.
Copy is how you make more sales.
Copy is how you become a premium brand in your market place.
Cost Effective Springfield, Massachusetts Copywriting
“Copy” refers to all your written information that will be used for your website, ads, videos, emails or on social media sites. Copy is the primary reason online businesses are successful with clients, prospects, and why other businesses are introduced to and stay connected with your business. Without this written content, your business’ ability to represent itself would be limited to images, your brick-and-mortar store (assuming you have one), and personal interactions. As you have probably guessed, professional copy is one of the most important parts of your online business!
Many small business owners are experts in their own field, but few are also talented, effective copywriters. Perhaps your pen flows fast and free when you write about your work but if your ideas are unclear to your audience or you confuse them, they simply will go somewhere else. Or perhaps you possess the ability to form a strong, powerfully written paragraph but have trouble forming your “big idea” enough to craft the message. Whatever the reason, professional copywriting can smooth your writing’s rough edges and take it from good to great. This seemingly small leap can have an enormous impact on your business.
Visible Conversion & ROI Results
Research shows that we only have 7 seconds to make a good impression online. That’s obviously not a lot of time, so we must show value quickly.
You can rely on our Springfield Copywriting services to deliver positive and direct results as fast as possible to your business. We do this by incorporating our years of trial, experimentation and known results to boost your websites conversion rate. Our programs have been responsible for saving multiple companies from bankruptcy and increase revenues, sales and ROI for many online businesses.
Building Online Brand Credibility
When you’re recognized as a brand authority, you become the go-to business for products or services in your industry and location; you can be more selective with clients, and you can charge higher rates that reflect your expertise. Your website copy is usually the first thing new customers of clients see about your Springfield, Massachusetts business.
Most corporate-speak is bland, undifferentiated and hard to read. The meaning is obscured by jargon, waffle, hype, verbiage, legalese and conventionality. The consumer is bored and not finding the solution they had sought. This increases your cost in a couple of ways. First, you lose the money you spent delivering the words to the reader. Expensive website with a poor or boring message? Waste of money and no sales. Second, do customers leave your website quickly? This lowers your SEO results, and if it was an ad they clicked, it can lower your quality score and increases your advertising cost. This is a signal to many search engines you are not a trusted or sought after company. Are you that trusted brand in Springfield?
Gain Your Customer’s Trust
From a business perspective the purpose of all copy essentially boils down to one thing — getting people to believe the message being communicated by your brand. After all, if a prospect believes that your product will solve their problems or that your service will make their life easier, then there’s really nothing stopping them from buying. The challenge is that getting people to believe in a company’s offer is usually a struggle against many of the customer’s existing beliefs and online shopping experience.
For example, potential customers often perceive there to be different motives between themselves and a business. The business is trying to make money, and the potential customer is trying to solve a problem they have. This can make the potential customer skeptical because if the company is able to trick the prospect into purchasing, without actually solving their problem, the business can still get what it wants while the potential customer gets nothing. This is why it’s so important for companies to over-deliver on their products and services. If you can successfully provide a solution to a major pain point for your customers, then they will gladly pay you for your product or service. But in order to get them to purchase, first you have to get them to trust you.
Copy Results that Last
Our Springfield Copywriting expertise provides the necessary emotional and marketing expertise to make sure your marketing message drives results for a long time. We do this by constantly testing and tweaking the copy. A simple reversal between a main header and a secondary call out can double the conversion of the page.
The best sales letters follow a proven formula. They contain specific elements all presented in a strategic order. Most importantly, they answer the question in every reader’s mind, “Does this solve my problem?”
Your online sales letter can be just a few paragraphs or a lengthy page that requires you to keep scrolling. Contrary to what you might think, marketing research reveals that long copy, when well crafted, outsells short. The trick is to include a wealth of persuasive information without overwhelming the reader.
What you’ve got to say about your business isn’t important; what your audience needs to hear is.
Do your potential customers hear what they need to hear?
Stop Losing Business to Your Competition