My team and I had the pleasure of working on Switchboard in the late 2000’s. The first press release I found stated: Switchboard
Versailles Group has an exclusive mandate from SuperMedia LLC to sell Switchboard.com.
• Exclusive Mandate
• Principals Only
• No Fee Sharing
Switchboard.com is the original pioneer in the online Yellow Pages industry and is a leading provider of local online advertising and Internet-based Yellow Pages. Launched in 1996, Switchboard.com was an innovator in introducing the Internet’s first interactive Yellow Page display ads. Today, Switchboard.com helps consumers find local businesses quickly and easily, while creating revenue opportunities for merchants.
Switchboard.com currently receives over one million unique visitors per month and in 2010 generated over $2 million in revenues. These numbers represent only a fraction of its true capabilities, as Switchboard.com has been in maintenance-mode for several years. Switchboard.com is highly optimized for search engines with over two million total backlinks, and has over nine thousand .edu and .gov backlinks.
At this time, SuperMedia LLC is highly motivated to complete a sale. As such, we are encouraging all interested parties to make bids for Switchboard.com promptly. For more information about this sale, please e-mail me at firstname.lastname@example.org.
Our client is responsible for our fees and expenses.</em>
Our team created the directory structure for the SEO traffic component. The consumer team that was handling the overall revenue development and consumer use had some very interesting ideas on building an online community to increase the value of this site. In the end, corporate bureaucracy prevented the potential for the gem of every being reached.