As the General Manager of Incepter.com, we ran the individual website campaigns for LexisNexis Martindale-Hubbell to drive online traffic legal products, as well as creating individual traffic campaigns for their Premium Lawyer members and websites. Overall the program ran fantastic and the staff working on these campaigns did a fantastic job. At one point we were able to offer SEO and Adwords quality score code changes that allowed for a lowering in Legal Case Acquisition.