Google’s 220 Ranking Factors: The Complete List
I know of about 220 ranking factors, with 11 major areas of impact:
- Domain Factors
- Page Factors
- Site Factors
- Backlink Factors
- User Experience
- Intelligent Algorithm Rules
- Social Signals
- Brand Signals
- Quality Signals
- Server Issues
- Miscellaneous
The above 11 main areas are what I focus on when making a client’s site rank, but in each of the major sections we have subsections. Some of these can positively boost a site, or simply negatively impact a site when incorrectly utilized.
Domain Factors
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