0.1031%	5.61%

As Seen On:

Return On Investment (ROI)

Make your hard earned dollars work for you years to come. Our copywriting is action based. It’s affordable enough so you can make

an ROI with just a couple sales a month and powerful enough to stand the test of time.

We Are Your Team

You’ll have our cell phone numbers and personal emails with a complete open door policy. We are here to help you so whether you

have a question, a problem to resolve or in need of an update, we would be happy to hear from you. We are not a faceless organization. You’ll

get to know us.

Ingenuity

Not only are we online marketing gurus (humbly of course) but we also belong to several mastermind groups that include the

world’s best online marketers. We discuss strategies, tactics, what is working and what to move away from. We always stay on top of our industry

and you benefit from that knowledge.

Monthly Reports

Conversion rate is easily trackable. You will know within 1000 visitors if we are moving in the right direction. And we

constantly A/B test our copy, headlines and calls to action. We discuss monthly reports with updates and noteworthy news, to make clients aware

of any changes in the industry and advising recommendations to help secure their business online

Everything you do online is Copy. Everything businesses do online to make money is copy. SEO

is copy, sales messaging is copy, PPC ads are copy, display is copy, FaceBook ads are copy, Videos are copy. It impacts the click-through-rate

of your SEO, how many of your emails are opened, how long a visitor stays on your website, and yes, even if they trust your Brand.

Having the right copy will not only increase your sales or client acquisition, it will increase your traffic and help you become a Premium

brand. Most of the best brands online did not start by paying to advertise their brand… they focused their copy and marketing message to the

point their results and message so resounded with their audience, they became the market leader by default.

Copy is how you get more Rochester, New York traffic.

Copy is how you make more sales.

Copy is how you become a premium brand in your market place.

“Copy” refers to all your written information that will be used for your website, ads, videos, emails or on social media sites. Copy is the

primary reason online businesses are successful with clients, prospects, and why other businesses are introduced to and stay connected with your

business. Without this written content, your business’ ability to represent itself would be limited to images, your brick-and-mortar store

(assuming you have one), and personal interactions. As you have probably guessed, professional copy is one of the most important parts of your

online business!

Many small business owners are experts in their own field, but few are also talented, effective copywriters. Perhaps your pen flows fast and

free when you write about your work but if your ideas are unclear to your audience or you confuse them, they simply will go somewhere else. Or

perhaps you possess the ability to form a strong, powerfully written paragraph but have trouble forming your “big idea” enough to craft the

message. Whatever the reason, professional copywriting can smooth your writing’s rough edges and take it from good to great. This seemingly

small leap can have an enormous impact on your business.

Research shows that we only have 7 seconds to make a good impression online. That’s obviously not a lot of time, so we must show value

quickly.

You can rely on our Rochester Copywriting services to deliver positive and direct results as fast as possible to your business. We do this by

incorporating our years of trial, experimentation and known results to boost your websites conversion rate. Our programs have been responsible

for saving multiple companies from bankruptcy and increase revenues, sales and ROI for many online businesses.

When you’re recognized as a brand authority, you become the go-to business for products or services in your industry and location; you can be

more selective with clients, and you can charge higher rates that reflect your expertise. Your website copy is usually the first thing new

customers of clients see about your Rochester, New York business.

Most corporate-speak is bland, undifferentiated and hard to read. The meaning is obscured by jargon, waffle, hype, verbiage, legalese and

conventionality. The consumer is bored and not finding the solution they had sought. This increases your cost in a couple of ways. First, you

lose the money you spent delivering the words to the reader. Expensive website with a poor or boring message? Waste of money and no sales.

Second, do customers leave your website quickly? This lowers your SEO results, and if it was an ad they clicked, it can lower your quality score

and increases your advertising cost. This is a signal to many search engines you are not a trusted or sought after company. Are you that

trusted brand in Rochester?

From a business perspective the purpose of all copy essentially boils down to one thing — getting people to believe the message being

communicated by your brand. After all, if a prospect believes that your product will solve their problems or that your service will make their

life easier, then there’s really nothing stopping them from buying. The challenge is that getting people to believe in a company’s offer is

usually a struggle against many of the customer’s existing beliefs and online shopping experience.

For example, potential customers often perceive there to be different motives between themselves and a business. The business is trying to

make money, and the potential customer is trying to solve a problem they have. This can make the potential customer skeptical because if the

company is able to trick the prospect into purchasing, without actually solving their problem, the business can still get what it wants while

the potential customer gets nothing. This is why it’s so important for companies to over-deliver on their products and services. If you can

successfully provide a solution to a major pain point for your customers, then they will gladly pay you for your product or service. But in

order to get them to purchase, first you have to get them to trust you.

Our Rochester Copywriting expertise provides the necessary emotional and marketing expertise to make sure your marketing message drives results

for a long time. We do this by constantly testing and tweaking the copy. A simple reversal between a main header and a secondary call out can

double the conversion of the page.

The best sales letters follow a proven formula. They contain specific elements all presented in a strategic order. Most importantly, they

answer the question in every reader’s mind, “Does this solve my problem?”

Your online sales letter can be just a few paragraphs or a lengthy page that requires you to keep scrolling. Contrary to what you might

think, marketing research reveals that long copy, when well crafted, outsells short. The trick is to include a wealth of persuasive information

without overwhelming the reader.

What you’ve got to say about your business isn’t important; what your audience needs to hear is.
Do your potential customers hear what they need to hear?