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As Seen On:

Return On Investment (ROI)

Make your hard earned dollars work for you years to come. Our copywriting is action based. It’s

affordable enough so you can make an ROI with just a couple sales a month and powerful enough to stand the test of

time.

We Are Your Team

You’ll have our cell phone numbers and personal emails with a complete open door policy. We are here to

help you so whether you have a question, a problem to resolve or in need of an update, we would be happy to hear from

you. We are not a faceless organization. You’ll get to know us.

Ingenuity

Not only are we online marketing gurus (humbly of course) but we also belong to several mastermind groups

that include the world’s best online marketers. We discuss strategies, tactics, what is working and what to move away

from. We always stay on top of our industry and you benefit from that knowledge.

Monthly Reports

Conversion rate is easily trackable. You will know within 1000 visitors if we are moving in the right

direction. And we constantly A/B test our copy, headlines and calls to action. We discuss monthly reports with updates

and noteworthy news, to make clients aware of any changes in the industry and advising recommendations to help secure

their business online

Everything you do online is Copy. Everything businesses

do online to make money is copy. SEO is copy, sales messaging is copy, PPC ads are copy, display is copy, FaceBook ads

are copy, Videos are copy. It impacts the click-through-rate of your SEO, how many of your emails are opened, how long

a visitor stays on your website, and yes, even if they trust your Brand.

Having the right copy will not only increase your sales or client acquisition, it will increase your traffic and help

you become a Premium brand. Most of the best brands online did not start by paying to advertise their brand… they

focused their copy and marketing message to the point their results and message so resounded with their audience, they

became the market leader by default.

Copy is how you get more Akron, Ohio traffic.

Copy is how you make more sales.

Copy is how you become a premium brand in your market place.

“Copy” refers to all your written information that will be used for your website, ads, videos, emails or on social

media sites. Copy is the primary reason online businesses are successful with clients, prospects, and why other

businesses are introduced to and stay connected with your business. Without this written content, your business’ ability

to represent itself would be limited to images, your brick-and-mortar store (assuming you have one), and personal

interactions. As you have probably guessed, professional copy is one of the most important parts of your online

business!

Many small business owners are experts in their own field, but few are also talented, effective copywriters. Perhaps

your pen flows fast and free when you write about your work but if your ideas are unclear to your audience or you

confuse them, they simply will go somewhere else. Or perhaps you possess the ability to form a strong, powerfully

written paragraph but have trouble forming your “big idea” enough to craft the message. Whatever the reason,

professional copywriting can smooth your writing’s rough edges and take it from good to great. This seemingly small leap

can have an enormous impact on your business.

Research shows that we only have 7 seconds to make a good impression online. That’s obviously not a lot of time, so

we must show value quickly.

You can rely on our Akron Copywriting services to deliver positive and direct results as fast as possible to your

business. We do this by incorporating our years of trial, experimentation and known results to boost your websites

conversion rate. Our programs have been responsible for saving multiple companies from bankruptcy and increase revenues,

sales and ROI for many online businesses.

When you’re recognized as a brand authority, you become the go-to business for products or services in your industry

and location; you can be more selective with clients, and you can charge higher rates that reflect your expertise. Your

website copy is usually the first thing new customers of clients see about your Akron, Ohio business.

Most corporate-speak is bland, undifferentiated and hard to read. The meaning is obscured by jargon, waffle, hype,

verbiage, legalese and conventionality. The consumer is bored and not finding the solution they had sought. This

increases your cost in a couple of ways. First, you lose the money you spent delivering the words to the reader.

Expensive website with a poor or boring message? Waste of money and no sales. Second, do customers leave your website

quickly? This lowers your SEO results, and if it was an ad they clicked, it can lower your quality score and increases

your advertising cost. This is a signal to many search engines you are not a trusted or sought after company. Are you

that trusted brand in Akron?

From a business perspective the purpose of all copy essentially boils down to one thing — getting people to believe

the message being communicated by your brand. After all, if a prospect believes that your product will solve their

problems or that your service will make their life easier, then there’s really nothing stopping them from buying. The

challenge is that getting people to believe in a company’s offer is usually a struggle against many of the customer’s

existing beliefs and online shopping experience.

For example, potential customers often perceive there to be different motives between themselves and a business. The

business is trying to make money, and the potential customer is trying to solve a problem they have. This can make the

potential customer skeptical because if the company is able to trick the prospect into purchasing, without actually

solving their problem, the business can still get what it wants while the potential customer gets nothing. This is why

it’s so important for companies to over-deliver on their products and services. If you can successfully provide a

solution to a major pain point for your customers, then they will gladly pay you for your product or service. But in

order to get them to purchase, first you have to get them to trust you.

Our Akron Copywriting expertise provides the necessary emotional and marketing expertise to make sure your marketing

message drives results for a long time. We do this by constantly testing and tweaking the copy. A simple reversal

between a main header and a secondary call out can double the conversion of the page.

The best sales letters follow a proven formula. They contain specific elements all presented in a strategic order.

Most importantly, they answer the question in every reader’s mind, “Does this solve my problem?”

Your online sales letter can be just a few paragraphs or a lengthy page that requires you to keep scrolling.

Contrary to what you might think, marketing research reveals that long copy, when well crafted, outsells short. The

trick is to include a wealth of persuasive information without overwhelming the reader.

What you’ve got to say about your business isn’t important; what your audience needs to hear is.
Do your potential customers hear what they need to hear?